Category Archives: Personal Trainer Business


Referrals, or introductions to new potential clients are one of the main ways to gain clients, if not the main way.  Asking for them in the right way makes it far easier on you, your clients, family, and friends. Ask friends, relatives, clients for referrals Call up past clients, friends, and relatives and ask if… Read More »

Fitness Assessment Calculator

A fitness assessment calculator can be a great tool to get accurate results and to save you time, especially after a fitness assessment with a client. Automatic Fitness Assessment Calculations A fitness calculator will automatically calculate most of the relevant output for your Fitness Assessment Report. In my calculator that I developed I enter all the client… Read More »

RPE Chart

An RPE Chart is a way for clients to express how hard they feel they’re working. For someone who is new to exercise it’s often difficult for them to understand how hard they are working. You will often be able to get a good estimate from their breathing rate, their talking, and their sweating how… Read More »

Fitness Assessment Form and Fitness Assessment Report

The Fitness Assessment Report is one of the main documents to wow your client with. I use mine during the first session with the client to note down their baseline measurements and fitness tests. After the session I type up their result data and email it to them as a colourful PDF. The report always gets… Read More »

Informed Consent Waiver

In essence, the Informed Consent Waiver template is one of the most important documents that you should put in front of your clients. It ensures that your client: understands what they’re getting themselves into, understands that injuries do happen regardless of steps taken to reduce the likelihood of injury has no known medical conditions that would prevent… Read More »

Disclosure Agreement

A disclosure agreement is an agreement with your client that states that they are happy for you to keep hold of their personal data, and that it will be kept confidential. This includes keeping it in a safe place and not keeping hold of more data than is absolutely necessary for you to get the… Read More »

Payment Agreement

A Payment Agreement will explain to your client how and when payments are due and how long sessions purchased in advance will be valid for. No-one likes to ask for money, so a payment agreement makes it clear from the outset when payment is due. I ensure that sessions are paid for one session in… Read More »

Refund Agreement

A Refund Agreement may save your bacon; you may be put in the situation where a client argues that they haven’t seen an improvement in their fitness/weight/abs etc (regardless of whether or not they have been following your advice!) and therefore you should refund them the cost of their last 6 weeks working with you. You can… Read More »

Commitment and attitude agreement

Your clients should understand that they are making a commitment, not only to themselves but also to you, to work hard and make every effort to help themselves achieve something worthwhile; it is not sufficient for them to simply attend sessions with you, but that they must make a conscious effort to try their best at every session.… Read More »

Lifestyle Questionnaire

The lifestyle questionnaire is where you find out about your client’s current lifestyle, their habits, food preferences, body image, and generally how healthy/unhealthy their current lifestyle is. Encourage them to be as honest as possible. The answers to these questions will give you an idea of where to start with their fitness programme, and their diet.… Read More »


The Physical Activity Readiness Questionnaire or PAR-Q is a vital document to ascertain whether your client is fit to undertake physical activity. The de facto standard was produced by the Canadian Society for Exercise Physiology and has been around for many many  years. As a qualified trainer you most likely already have a copy. I read recently that… Read More »

Referral bonuses for finding new clients

Whether you’re just starting out and building up your client list, or expanding your business, referral bonuses can be a great way to increase your client base. If you’re doing a great job for your clients and they are seeing improvements in their fitness, they’re likely receiving compliments. When asked how they “look so good” they are probably referring their friends… Read More »

How to price your Personal Training services?

What are you offering? Do you have discounts for multiple sessions? Do you do group sessions? Are there any add-on services you can provide such as fitness testing or nutritional advice? Do you know a masseur who you can work with? These will all add value to your business. Steps to pricing your services: Market… Read More »

How to approach your initial consultation

The initial consultation is a free first-time face-to-face meeting with your potential client. It is usually your one chance opportunity to sell yourself to the client. Get to know the client quickly, ask relevant questions and answer all their questions to the best of your ability. If you satisfy all their concerns they will have… Read More »


Please take a look around and read a few posts, stay a while, I guarantee you’ll find some useful FREE ideas and resources for your personal training business! Enjoy, Tim.

How to prospect for new clients

When you think about prospecting for clients, does it make you feel uncomfortable? Do you get knots in your stomach? It doesn’t have to be this way. If you have a system in place; a series of specific questions and rehearsed phrases, gaining new clients can be easy, and not only that, you can weed… Read More »

Increase sign-ups with a clients-only website

Try adding a clients-only website area; an exclusive area of your website. You should keep it updated regularly with extra tips and other fitness ideas to keep your clients motivated. If you use WordPress for your website you can easily set ‘secret’ links or password protected pages that only they can see. This will make your clients immediately feel that they’re in the… Read More »